ROB BODINE
3 Via Jacinto
Rancho Santa Margarita, CA 92688
(949) 637-6643
robbodine@sbcglobal.net


COMMUNICATIONS & MARKETING MANAGEMENT

An accomplished professional with exemplary corporate communications experience. Expert copywriting, creative design and marketing qualifications enhanced with strong team management, project management, and financial accountabilities. Adept at organizing complex variables, building partnerships, and orchestrating internal and external resources toward shared objectives while maintaining positive relationships. Dynamic leadership style with talent for eliciting the best from contributors, team members and vendors. Background enhanced with specialized advertising, collateral material development, printing, video and photographic experience.


AREAS OF EXPERTISE

Corporate Communications Management · Public Relations · Copywriting/Editing · Trade & Technical Articles
Internal/Employee Communications · Crisis Communications · Presentations · Newsletters · Brochures
Promo Campaigns · Print/Radio/TV Ads · Brand Management · PM · Internet/Intranet Site Design/Development
Creative Direction · Trade Shows/Events Planning/Management · Copyrights/Trademarks


ACCOMPLISHMENTS & RESULTS

  • Planned and implemented a global acquisition communications program...Result: Eight acquired companies and more than 1100 employees in seven countries assimilated into communications positioned corporate culture over six year time span - responsible for more than $300 million in sales
  • Created monthly employee newsletter to unite 1600 team members in seven countries
  • Designed/Implemented global trade magazine PR campaign to maximize frequency and reach of press and product release placement, promoting brand/leadership
  • Created over 400 brochures, technical papers and trade articles in multiple languages and sizes...Result: increased collateral to support sales by more than 1,000%
  • Designed more than 800 custom presentations to support global trainings and sales presentations...Result: increased customer sales presentations catalogue exponentially - consistent double digit sales increase for eight years
  • Created global customer newsletter, printed and online, to share success stories, position brand, introduce new products and technologies...Result: increased customer newsletter subscriptions and sales leads generated by 10 fold
  • Created corporate intranet featuring global employee directory collateral, presentations, department content...Result: connected 1600 employees worldwide to increase productivity

PROFESSIONAL EXPERIENCE

Margarita Marketing – RSM, California · 2008-Present
Full-service Orange County based marketing/communications firm with more than 20 years experience helping clients grow business and increase profits with a creative and integrated approach to branding/marketing.

Communications/Marketing Manager
Assist clients in the design and production of marketing, communications and public relations tools to increase sales and visibility of their businesses. Manage advertising campaigns, develop corporate branding and positioning programs and implement sales tools.

  • Designed communications and advertising campaign to brand high-end fitness center and trainers
  • Copywriting/editing for press releases, website and promotional materials for local elite physical training center
  • Developed online newsletter communication to keep client’s target market better informed about programs and events
  • Identified target markets and created customer facing materials for both B2B and B2C clients
  • Created corporate Web site and ads for local party-planning franchise promoting products and services
  • Managed the creation of multiple Web sites, brochures, PR campaigns and advertising programs to help increase company profitability

NIHON KOSO – Tokyo, Japan · 2009-Present
$500 million multi-national engineering, design and manufacturer of control valves for power, oil and gas and petrochemical plants.

Marketing Communications Manager
Orchestrate design and production of all worldwide communications including corporate branding, sales tools and promotional materials. Oversee programs, including all collateral materials, trade advertisements, Internet site and all related aspects of corporate communications. Manage budget, sales trainings, trade show materials, printing and other vendors.

  • Planned and implemented a global corporate communications program
  • Connected 10 global factory/sales locations with an integrated marketing and communications program to optimize sales opportunities with sales doubled per year
  • Managed the creation of multiple foreign language catalogs to expand sales opportunities in emerging markets - increased inquiries, resulting in doubled sales growth
  • Repositioned KOSO brand to existing and potential customer base as global leader in technology and engineering expertise through multiple channel integrated marketing strategy
  • Created first corporate website promoting entire global organization, product line and engineering capabilities
  • Created and managed online resource for all sales support materials maximizing sales personnel’s 24/7 instant access to all current sales support materials

CCI-CONTROL COMPONENTS INC., Rancho Santa Margarita, California · 1999-2008
$700 million engineering, design and manufacturer of control valves for applications in power, oil and gas, petrochemical and pulp and paper plants.

Marketing Communications Manager
Orchestrate design and production of all worldwide communications, including corporate branding, public relations, internal and customer newsletters, promotional materials and trademarks. Oversee programs, including all collateral materials, trade advertisements, advertising materials, photo shoots, exterior signage, trade shows, corporate events, packaging, Internet and Intranet sites, and all marketing related aspects of corporate communications. Recruit, train and motivate staff of seven. Manage budget. Supervise outside ad agencies, printers and other media vendors.

  • Planned and implemented a global corporate communications program
  • Saved hundreds of thousands of dollars by creating online training presentation programs, enabling employees to participate in training programs virtually rather than in-person
  • Created more than 400 pieces of collateral and more than 800 sales presentations
  • Increased quarterly customer newsletter subscription base 10-fold by moving newsletter online; saved company tens of thousands of dollars in annual printing costs and facilitated increase in frequency of publication
  • Repositioned eight companies acquired during six consecutive years with branding, communications and literature
  • Created first corporate Intranet site and Web-based corporate personnel directory, used by worldwide employee population to share information, search for contacts and view metrics
  • Launched online promotional and collateral ordering sites for global sales organization

SUNDANCE SPAS, Chino, California · 1993-1999
$70 million international manufacturer of self-contained portable spas; purchased by Jacuzzi in 1998

Marketing/Creative Manager
Managed staff of four in design and production of all domestic and export product marketing, advertising and promotional materials and programs, including all collateral materials, point of sale materials, retail merchandising program, trade ads, photo shoots, exterior signage, trade and consumer show exhibits, corporate events, packaging, Internet site, and all marketing related aspects of corporate communications. Oversaw consumer advertising materials, including print, radio, television, outdoor, and Yellow Pages. Managed budgeting, planning, project management and direction of staff, vendors, and advertising agency. Designed all product owners’ manuals and warranty documents

  • Developed new corporate identity and positioning statement as well as high-retention sing-able slogan
  • Generated cost savings in hundreds of thousands of dollars and reduced lead times by sourcing new advertising agency and new printing vendors
  • Saved $100,000 by photographing entire corporate breath-of-line brochure in warehouse instead of on location
  • Supported dealer network of 250 retailers in US, Canada and Europe with collateral, yellow page advertising program management, standardized print advertisements, television and radio advertising and prefab promotions, including print and in-store merchandising
  • Coordinated all promotional aspects of dealer conference; managed tradeshow presence including booth design, exterior signage, and vehicle graphic programs 

Career Note: Additional professional background includes V.P., Sales and Marketing at CAPRA RESOURCES INC. (1990-1993) and Advertising Designer at STEELCASE, INC. (1988-1990). Details available upon request.


EDUCATION

Kendal College of Art and Design, BA Advertising
Doane Academy, H.S. Diploma


DISTINCTIONS & MEMBERSHIPS

Selected as Honors Graduate for advertising/marketing program at Kendal College of Art & Design
Selected as Rutgers University Scholarship recipient at Doane Academy
Selected as Employee of the Year by Sundance Spas senior management
Received Outstanding Achievement Special Recognition Award from Sundance Spas senior management
Received Customer Service Excellence Award from Sundance Spas senior management
Customer service training, certification program
Finance and accounting, certification program
Member of American Marketing Association - MarketingPower
Member of Point of Purchase Advertising Institute

VOLUNTEER WORK

Photography Ministry - digital photos for all church print and online publications
Writing Ministry - copywriting for all church print and online publications


REFERENCES

Available upon request